This September, we returned to the Guitar Summit in Mannheim, Germany - and after our debut last year, we knew we wanted to take things to the next level. So we did exactly that. We expanded our booth from 9 to 15 square meters, upgraded our location, and filled the space with more energy, more artistry, and more collaborations than ever before.
From the moment the doors opened, it was clear that this year would be special. The improved booth location brought an incredible flow of visitors, and our team could barely catch a breath between conversations, demos, and curious guitar fans eager to see what we were up to.
One of the biggest milestones of the event was our new partnership with Schecter. Being able to collaborate with such a renowned guitar brand is a huge honor, and the response was overwhelming. Schecter provided several instruments that we transformed with unique custom fretlook designs. These one-of-a-kind guitars became major eye-catchers at the show and were available for purchase at the Rockland Music guitar store after the event.
The live performances at our booth were another unforgettable highlight. The power-metal band Induction, featuring our fretlook artist Dominik Gusch, played an intense headphone concert that immediately drew a crowd. Shortly after, the talented singer-songwriter Theresa Schauer, also known as JOMÉE, filled the space with her expressive, emotional acoustic sound.
As if that wasn’t enough, Insta-shred virtuoso Yo Onityan stopped by for an impromptu jam, dropping jaws left and right with his flawless technique and infectious enthusiasm.
And of course, our booth wouldn’t have felt complete without the powerful presence of our friends at Kemper Amps. With their technology packed into our setup, visitors could experience our designs and the artists performing with an incredible sound experience.
Guitar Summit 2025 was a full-on success for us: creatively, musically, and emotionally. We met so many inspiring people, strengthened partnerships, and showcased some of our favorite work to date. We’re already planning how to top it next year.
